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Industry

Personal branding for fitness founders

Eksplode Media is a Dubai personal branding agency for established founders. In fitness, our named work includes Mike Thurston, Rachel Godfrey, and Joss Mooney. The sector is short-form heavy. Other industries can hire Eksplode; this page is about the sector where that named work exists. One client’s result is not a forecast.

Why fitness is a named sector for us

Fitness is where Eksplode Media has the densest named proof: Mike Thurston, Rachel Godfrey, and Joss Mooney - founders and coaches whose brands sit in fitness, performance, lifestyle, and entrepreneurship.

Other industries can hire us. This page is specifically about fitness, because that is where these published names and follower figures sit.

Short-form is the default medium

Fitness audiences live in short-form. Strategy and production have to respect that: hooks, clarity, and a publishing rhythm that matches how people actually watch.

Cumulative portfolio context for Eksplode Media: 50+ brands, 10,000+ videos, 1.5 billion+ views, 1 million+ followers across the personal brands and projects we have worked on - not the outcome of one fitness client.

Published figures in this sector

Mike Thurston: 0 → 581.9K followers. Rachel Godfrey: 34K → 201K followers. Joss Mooney: 22.3K → 93.2K followers. Those are homepage figures for those engagements.

Do not read Mike’s number as every fitness founder’s number. Starting points differ. Offers differ. Faces differ. A result for one client is not a forecast.

  • Mike Thurston - 0 → 581.9K followers
  • Rachel Godfrey - 34K → 201K followers
  • Joss Mooney - 22.3K → 93.2K followers

How we work with fitness founders

You run the business. We run the brand. Elvis Kruze and Kristaps Kukainis built Eksplode Media so established operators do not have to become full-time creators to stay visible.

If you are outside fitness, you can still hire Eksplode - see the other industry pages for where named work exists. This page stays on fitness.

Questions

Which fitness clients does Eksplode Media name?

Mike Thurston, Rachel Godfrey, and Joss Mooney - with published follower figures on their case study pages and on the homepage.

Is fitness work mostly short-form?

Yes. This sector is short-form heavy. Strategy and production are built around how fitness audiences consume content.

Will every fitness founder get Mike Thurston’s outcome?

No. Mike’s published figure is 0 → 581.9K followers for his engagement. That is not a forecast for every fitness founder.

Can founders outside fitness still work with Eksplode?

Yes. Other industries can hire Eksplode Media. This page exists because named fitness work exists; it is not a claim that we only serve fitness.

Related

You run the business. We run the brand.

If the fit is real, book a call. It is a qualification conversation, not a retainer.

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